FASHION DEPARTMENT 7
D I R E C T I O N
CREATIVE & ART
I can bring creative visions to life for your brand translating concepts into compelling visuals that resonate. Helping you set the overall vision and tone of of your brand, defining how your brand communicates across collections, campaigns, and platforms. Guiding you though everything from initial ideas and brand voice to the long-term aesthetic direction. This vision is brought to life through the oversight of digital photoshoots, lookbooks, campaign layouts, and all forms of digital content. Managing the execution of the creative strategy, ensuring that each element consistently and compellingly reflects the brand’s identity. Doing this by blending concept and execution, making your brand visually loud, ensuring cohesion across every area from design and storytelling to marketing and messaging.
PROJECT MANAGEMENT
I will oversee the development and execution of a project/projects, ensuring alignment with the brand's vision. I will also coordinate between departments to facilitate communication and collaboration.
This will include setting timelines, managing budgets, Building the brands online presence, Creating and Managing Digital Content and conducting market research to guide design and creative processes.
I will manage and monitor project progress, troubleshoot issues and find a solution and aim to deliver results that resonate with the target audience while enhancing the brand's identity in a competitive market.
From developing designs and accessories and building strong visual identities to managing the technical side of production. I’m confident in creating tech packs, working closely with factories, and ensuring that the final product stays true to the original design vision. My graphic design experience enhances my fashion work by allowing me to craft professional layouts, branding assets, and presentations that clearly communicate ideas and aesthetics.
BRAND IDENTITY
When creating a brand’s visual identity, I start by getting to know the brand’s personality, audience, and goals, basically a deep dive into what makes it tick. From there, I build mood boards to set the visual tone, then design or redesign logos and core elements that reflect the brand's vibe. I test everything in real-world mockups (think socials, decks, packaging) to make sure it actually works, not just looks nice. Once it's all approved, I deliver a clean, ready-to-use style guide and assets that keep the brand looking sharp everywhere.
LOGO REDESIGN
Is your logo stuck in the past? A logo redesign gives your brand a fresh, modern edge—without losing its identity. Whether it’s a simple refresh or a full visual overhaul, we’ll help update your logo to reflect who you are now and where you’re headed. From font and color tweaks to scalable, responsive designs that look sharp on everything from Instagram to pitch decks, our goal is to create a logo that evolves with your brand and stands out in today’s world.
